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Internet marketing for freelance designers
Shaun Crowley
The internet is one of the most effective promotional mediums available to you. Internet promotion can be cheap, it can be highly personal, and it enables you to reach thousands of people with minimal effort.
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How to Choose a Graphic Designer
Adrienne Turcotte
As a potential client, you recognize the benefits of hiring a professional designer to create your logo, stationery or marketing pieces, but there are just so many designers out there that it can be downright overwhelming. How in the world can you find one who is right for you?
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Approaching companies for work
Shaun Crowley
You’re ready to start contacting potential clients. Equipped with a targeted business offer, a strong portfolio, a website, and business cards, it’s time to announce your availability on the freelance circuit.
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Spec Work and Graphic Design Clients
Adrienne Turcotte
Most of the clients who are interested in securing the services of a graphic designer do realize that our work has value; that's why they want to enlist a designer's aid in the first place. Unfortunately, clients tend to have a few misconceptions about working with creative professionals which can make the process more difficult than it needs to be.
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Two self-marketing mistakes
Shaun Crowley
There are two common misperceptions surrounding self-marketing that often trip up small business owners and freelancers.
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Spec Work: Why designers do it.
Adrienne Turcotte
In previous articles we have defined spec work and taken a brief look at both its history and some theories as to why it is expected from creative professionals. This article will address the reasons that some designers undertake spec work, the dangers in doing so, and alternative ways for a novice designer to build a portfolio.
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Spec Work: Then and Now
Adrienne Turcotte
Spec work is a heated topic but little thought is given to its origins. This article will deal with how spec work originated and what forms it often takes today.
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Why is Spec Work Expected from Creative Professionals?
Adrienne Turcotte
Most people would not dream of walking in to a restaurant and telling the owner that they wanted to have dinner there for free, and that if they liked the food he would be happy to recommend the place to others.
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The Retail Recession is Here
Allen Harkleroad
People are talking about a possible recession, I hate to tell you this, the retail sector is already seeing a recession.
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Spec Work and Creative Professionals
Adrienne Turcotte
As a graphic designer or other creative professional, if you have not already been approached with a request for "spec work," it is probably only a matter of time. Requests for work done on a speculative basis are on the rise, and for many that are new to the industry they may even seem like common practice.
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The ultimate design brief
Shaun Crowley
Your design can only be as good as the brief you worked from. The best projects are borne from briefs that are open enough to inspire ideas, while being specific enough to feel workable.
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Web Content Management for Everyone
Allen Harkleroad
I think many people are intimidated with the “web content management”, it even sounds complicated. But it doesn't have to be.
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