59% of our visitors are design professionals or creative management in the U.S. and 24% are located in Europe.

Design professionals use Designer Today as their authoritative source for making purchasing decisions. Our audience of professionals represents your prime customers, because they are decision makers evaluating, purchasing and using your products.

Our tutorial content appeals to a wide range of design professionals, design students and design enthusiasts. More than 40% of our visitors are working in management positions, 50% are in design and production positions. An additional 10% are students or enthusiasts.

Billions are being spent on design software and computer hardware each year, our audience influences companies purchasing decisions. 80% of our readers are actively involved in the purchasing decisions of design software and computer hardware. Designer Today magazine is your window to these buyers.

Why do design professionals choose Designer Today over other publications?

Design professionals are looking for clear-cut information on the products they use every day that solves their real-word problems. Since 1998, we have been providing resources such as product reviews, how-to on many graphics applications, informative articles related to the design industry and up to the hour industry news.

With technology advances in design software and computer hardware advances our audience will be purchasing more design related products than in previous years.

Designer Today Website Statistics

Website snapshot (includes www.designertoday.com and directory.designertoday.com)

(ranked out of all US based websites)

Designer Today Magazine offers several ad placements. All placements are advertising industry standards. Unless otherwise noted banner spots run on both www.designertoday.com and directory.designertoday.com

728 x 90 horizontal banners - Designer Today has one bottom 728x90 banner space. This space is found at the bottom of the websites. A maximum of 4 ad banners are rotated on the spots – maximum of 4 advertisers. $3.00 CPM (Per 1,000 displayed), minimum 100,000 impressions. Purchase

336 x 280 rectangle banners - This banner space runs on all content pages of the magazine (articles, reviews, tutorials). A maximum of 4 ad banners are rotated on the spots – maximum of 4 advertisers. $3.50 CPM (Per 1,000 displayed), minimum 100,000 impressions. Purchase

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Designer Today Ad Serving Technology  

Media Publishers can serve any type of ad including rich media. We do support for 3rd party code, Rich Media Ads, Flash banners, and third-party ad agency code such as lyCast, BurstMedia, google adsense, etc.

Media Publishers's ad serving technology includes an optional ROI/CPA tracking feature. ROI (return on investment)/CPA (Cost Per Acquisition) is "the bottom line" on how successful an ad or campaign was in terms of what the returns (generally sales revenue) were for the money expended (invested). (Advertiser must request this feature). Our ad serving technology produces special ROI tracking code that is placed on the advertisers web site in order to track the event of interest. This could be sales, leads, signup forms, etc. When a web user clicks on a banner ad, an ROI Tracking cookie is placed on their computer holding the Campaign ID. The web user then visits the advertised web site and makes a purchase. The special tracking code calls back to Ban Man Pro indicating the Campaign ID. Ban Man Pro now looks on the web user's computer and finds the ROI tracking cookie. The event is now recorded in Ban Man Pro as an acquisition for that campaign. (NOTE: You will need to request us to activate ROI tracking for your ad campaigns, as we have to "turn on" this feature and send you code to place on landing pages.)

Spider, Robot and Search Engine detection, and filtering. We eliminate showing of ads to search engine spiders and robots, as well as many third party spiders and robots. This means your ads are being shown to real web site visitors and not software indexing the website.

Advertisers have web access to real-time reports for their specific campaigns. Media Publishers provides advanced real-time reporting options for the advertiser. Reports can be viewed as HTML or exported to EXCEL. Reports can be broken down by Site, Advertiser, Banner, Campaign, Zone, and Date. Displays a bar chart of impressions in the past 7 days.

Campaigns can be set to expire based on the number of impressions, click-through or date. Individual banners can be shown on any day of the week, and during any period of time. For example, you might show a specific banner Monday-Friday between 9AM-5PM. (Frequency Capping)

Our ad serving technology includes a smoothing algorithm to evenly distribute impressions over the campaign flight dates. For example, if an advertiser purchases 30,000 impressions to be delivered over 30 days, Ban Man Pro will deliver 1000 impressions/day.

Geographical targeting not yet available.

Advertising Materials Submission Policies

Advertising materials are due at least five (5) days prior to the start date and must comply with the specifications below. Payment in full is due at time of campaign start (credit card (Visa & MasterCard only), check, bank wire, PayPal)

When sending images, please be sure to include the complete URL of the Accompanying link, as well as any appropriate ALT text for the advertising image. Accepted Image Formats: We accept images in the GIF or JPEG format. We will accept animated images in the GIF 89a format, either in single or infinite animation loops. For standardization purposes, we also accept ads that incorporate Java, Shockwave, Future Splash, video, sound, or any other multimedia format. We do not accept MAP files. GIF images must contain no more than 256 colors. Images that incorporate the safety palette are recommended, but not required. Image Sizes and Dimensions Banner ads must be 728 pixels wide by 90 pixels high, 160 pixels wide by 600 pixels high, 160 pixels wide by 160 pixels high, or 336 pixel wide by 280 pixels high (unless other wise stipulated in the notes portion of the agreement). All graphics must not exceed 35K in size.

DEFINITIONS:

Advertising Space means one Advertisement, stored on the GMP Services, Inc. Web servers, with a defined Start Date. Advertisement means the graphic file supplied by an Advertiser, which can be selected by a user as a Link. Link means a request for information from a server other than the GMP Services, Inc. Web servers located at GMP Services, Inc. offices. Slot means an HTML page, which may include a GMP Services, Inc. Advertising Space and the Sponsor's Advertisement. Start Date means the first day the GMP Services, Inc. Web server will display the Advertisement. GMP Services, Inc. Web server means a server computer of DesignerToday.com that users may access via the Internet. Usage Statistics means a set of numbers compiled by GMP Services Inc. and reported on a periodic basis to Advertiser, for the purpose of assessing a value, and for estimating future rates.

PAYMENT:

GMP Services Inc. reserves the right to hold Advertiser and its authorized advertising agent jointly and severally liable for any and all amounts owed.

RIGHT TO REFUSE UNACCEPTABLE ADVERTISING:

GMP Services Inc. reserves the right to refuse any advertisement sponsorship banner that does not completely conform to every detail, instruction, method, and guideline set in the Technical Specifications which can be found on the GMP Services, Inc. Web Site. GMP Services, Inc. reserves the right to refuse any advertisement graphic that does not arrive seven days before the Advertiser would like the banner to be produced online. GMP Services Inc. does not accept advertising from companies that produce or provide tobacco, alcohol, or pornographic products or services (which GMP Services Inc. shall have complete discretion to define), or their subsidiaries, or foundations funded by such companies whose function is to improve acceptance of such products by the public. This Agreement is voidable by GMP Services Inc. immediately if Advertiser fails to disclose (or conceals or misrepresents) any involvement with tobacco, alcohol, or pornographic products or services. In addition, GMP Services Inc. may in its complete discretion refuse the use of any other advertising that it deems appropriate. Signing of this contract constitutes acceptance of our advertising terms and conditions. See Advertising Terms and Conditions.