By Jed Clampett

June 1, 2001

The author, Ann Goodheart shares not only her 20 years of experience in printing and publishing but her real world pitfalls as well. There are plenty of War stories as well as a battle plan dispersed throughout the book.

This is the book to get if you are an aspiring publisher. The easy to read format will point out a lot of things you need to be aware of as you travel the very bumpy road into publishing and printing. You'll learn ways not only to publish a great piece but how to save money as well. Some of the many topics include:

Define the concepts for printed projects
Choose design and print endeavors wisely
Select paper and colors
Write concise printing specifications
Work with photography
Taylor projects to fit budget
Implement your own design and type

For example, it's pointed out that if you need 5,000 brochures you'd better check to be sure you are guaranteed 5,000 brochures. It's not uncommon to have a run of 10% over or under. While often times you may be charged for the over you don't get a discount for the under not to mention you may not have enough brochures if you "assume" you are going to get what you actually paid for.

There are all kinds of industry quirks like this one pointed out. This book is an inexpensive way to quickly get comfortable with printing and publishing issues.

Copyright 2001, Jed Clampett, All Rights Reserved